Sustainable Marketing Career Prep

100 Hours / 12 Months / Self-Paced

Course Overview:

This course defines the subject matter of sustainable and green marketing, and illustrates how green marketing can be incorporated into strategic planning. It addresses the interplay between environment and consumption, and an organizations effort to offer superior value to consumers via sustainable oriented marketing practices. 

About ProTrain:

ProTrain is committed to offering world class interactive online courses that provide training and learning support for the student in a number of ways during their experience. The ProTrain course structure has been developed to provide activities to guide students throughout the entire process of learning. Learning activities include hands-on assignments that allow students to use what they are learning to allow better transferable skills within their work environments; and collaborative assignments, like wikis and discussion groups that allow them to share what they have learned with others in the same course.

While a student learns, they are not alone. Each student will receive guidance and support from his or her assigned Training Assessment Manager (TAM) and Student Services Specialist (SSS) representative. In addition, we will offer live monthly webinars and feedback sessions for various subject categories. Throughout the entire course, students are monitored by the SSS representative using progress reporting from the ProTrain Registration System (PRS).

ProTrain will provide Students who successfully complete their online certification programs and pass their industry level certification exams the access to the new ProTrain Education-2-Employment Career Tracker system. The Career Tracker will allow our students who pass exams to load their own resumes at no additional cost, and letting industry employers find their talent through the same database.

Curriculum Developer Biography:

Sigrid Ferguson Green, MSEd in Instructional Design for Online Learning, MS Human Resource Management, with over 15 years of experience in training and development/education. Her experience has been to lead teams of Instructional Designers, and managed curricula for companies such as: American Express and Assurant. Her experience includes but is not limited to the following: technical writing, web design, training, instructional design, graphic design, and curriculum development.

Course Outline:

Lesson 1: An Overview of Green Marketing

In this lesson you will learn about green marketing, why you should study green marketing, and groups who can benefit from green marketing.

Lesson 2: An Overview of Strategic Green Planning

In this lesson you will learn that strategic market planning is the process that outlines the manner in which a business unit competes in the markets it serves.

Lesson 3: The Environment and Consumption

In this lesson you will learn current conditions and trends in climate change, air, water, and soil conservation. The environment of the firm can be conceptualized as consisting of multiple levels. 

Lesson 4: The Environmental Effects on Consumption

In this lesson you will learn there is unequivocal evidence of climate change, and human action is a primary driver of this change.

Lesson 5: Discovering Value via Market Analysis

In this lesson you will learn about market segmentation, target marketing, and market positioning.

Lesson 6: Communicating Value via Integrated Marketing Programs

In this lesson you will learn about promotional efforts by which firms communicate value.

Lesson 7: Producing Value via Innovation

In this lesson you will learn about product development as the set of processes by which the firm produces value.

Lesson 8: Delivering Value via Sustainable Supply Cycle Strategies

In this lesson you will learn about diagnosing elements of sustainable supply cycle, benefits of a supply cycle, and sustainable logistics.

Lesson 9: Delivering Value in Retailing

In this lesson you will examine the delivery of value in supply chains and retailing.

Lesson 10: Proclaiming Value via Sustainable Pricing Strategies

In this lesson you will learn the declaration of value associated with sustainable pricing strategies.

All necessary materials are included.


System Requirements:

Internet Connectivity Requirements:
  • Cable and DSL internet connections are recommended.

Hardware Requirements:
  • Minimum Pentium 400 Mhz CPU or G3 Macintosh. 1 GHz or greater CPU recommended.
  • 256MB RAM minimum. 1 GB RAM recommended.
  • 800x600 video resolution minimum. 1025x768 recommended.
  • Speakers/Headphones to listen to Dialogue steaming audio sessions.
  • A microphone to speak in Dialogue streaming audio sessions.
Operating System Requirements:
  • Windows Vista, 7, 8, 8.1, 9, 10
  • Mac OSX 10 or higher.
  • OpenSUSE Linux 9.2 or higher.
Web Browser Requirements:
  • Google Chrome is recommended.
  • Firefox 13.x or greater.
  • Internet Explorer 6.x or greater.
  • Safari 3.2.2 or greater.
Software Requirements:
  • Adobe Flash Player 6 or greater.
  • Oracle Java 7 or greater.
  • Adobe Reader 7 or greater.
Web Browser Settings:
  • Accept Cookies
  • Disable Pop-up Blocker.


**Outlines are subject to change, as courses and materials are updated.**