Sustainable Management and Marketing Career Prep Professional

210 Hours / 12 Months / Self-Paced

Course Overview:

This course bundle will be retired on July 1st, 2018.

Companies are changing product life-cycle and making adjustments to their supply chain because of a changing market, environmental issues, and government regulations. The Sustainable Management course explores realistically, and in detail, the world's enormous potential for human and ecological regeneration. It also explains why this potential has been suppressed or distorted by industrial institutions, thus creating economic crisis, growing inequality, and environmental destruction.

This course defines the subject matter of sustainable and green marketing, and illustrates how green marketing can be incorporated into strategic planning. It addresses the interplay between environment and consumption, and an organizations effort to offer superior value to consumers via sustainable oriented marketing practices. 

About ProTrain:

ProTrain is committed to offering world class interactive online courses that provide training and learning support for the student in a number of ways during their experience. The ProTrain course structure has been developed to provide activities to guide students throughout the entire process of learning. Learning activities include hands-on assignments that allow students to use what they are learning to allow better transferable skills within their work environments; and collaborative assignments, like wikis and discussion groups that allow them to share what they have learned with others in the same course.

While a student learns, they are not alone. Each student will receive guidance and support from his or her assigned Training Assessment Manager (TAM) and Student Services Specialist (SSS) representative. In addition, we will offer live monthly webinars and feedback sessions for various subject categories. Throughout the entire course, students are monitored by the SSS representative using progress reporting from the ProTrain Registration System (PRS).

ProTrain will provide Students who successfully complete their online certification programs and pass their industry level certification exams the access to the new ProTrain Education-2-Employment Career Tracker system. The Career Tracker will allow our students who pass exams to load their own resumes at no additional cost, and letting industry employers find their talent through the same database.

Curriculum Developer Biography:

Sigrid Ferguson Green, MSEd in Instructional Design for Online Learning, MS Human Resource Management, with over 15 years of experience in training and development/education. Her experience has been to lead teams of Instructional Designers, and managed curricula for companies such as: American Express and Assurant. Her experience includes but is not limited to the following: technical writing, web design, training, instructional design, graphic design, and curriculum development.

Course Outline:

Sustainable Management Career Prep Curriculum:
Lesson 1: Industrialism and Quantitative Development

In this lesson you will learn that industrialism and capitalism are intrinsically systems of quantitative growth, and that our survival depends on a fundamental transformation of the means and ends of economic life to prioritize social and environmental need.

Lesson 2: New Productive Forces and Emerging Human Potentials

In this lesson you will learn about the demoralizing decadence of Casino Capitalism are possibilities for unprecedented levels of human development and harmony with nature. These are possibilities for qualitative development, potentials that have been building throughout the twentieth century but that have been diverted, distorted, or suppressed by waste and financialization.

Lesson 3: The New Ecology of Politics

In this lesson you will learn politics is not simply about the balance of social power between groups, but about how we move collectively into the future-the rules, goals, and activities that set the tone for our entire society.

Lesson 4: The Ecological Space of Flows: The Built-Environment

In this lesson you will learn strategic elements of reinhabiting and redesigning our cities.

Lesson 5: Transformative Energy: The Soft-Energy Path

In this lesson you will learn energy is important in understanding any system, but it has particular relevance for a postindustrial transformation because of the central role energy has played in the industrial economy.

Lesson 6: Living in De-Material World

In this lesson you will learn in a green economy, manufacturing, resource extraction, and waste management must be considered together. In nature, there is virtually no waste; every output is an input for some other process. Waste equals food. This is completely different than the industrial economy, which is marked by linear resource flows, from extraction to disposal. Our current economic cycles, limited largely to dollars, do not correspond to nature's biocycles and materials cycles. For this reason, goods production would look quite different in a green economy.

Lesson 7: The State and Beyond: Postindustrial Forms of Regulation

In this lesson you will learn a great source of the power of industrial society has been the fundamental antagonism it has structured between the individual and the social, manifest in both the Divided Economy (of paid and unpaid labor) and the separation between politics and economics.

Sustainable Marketing Career Prep Curriculum:
Lesson 1: An Overview of Green Marketing

In this lesson you will learn about green marketing, why you should study green marketing, and groups who can benefit from green marketing.

Lesson 2: An Overview of Strategic Green Planning

In this lesson you will learn that strategic market planning is the process that outlines the manner in which a business unit competes in the markets it serves.

Lesson 3: The Environment and Consumption

In this lesson you will learn current conditions and trends in climate change, air, water, and soil conservation. The environment of the firm can be conceptualized as consisting of multiple levels. 

Lesson 4: The Environmental Effects on Consumption

In this lesson you will learn there is unequivocal evidence of climate change, and human action is a primary driver of this change.

Lesson 5: Discovering Value via Market Analysis

In this lesson you will learn about market segmentation, target marketing, and market positioning.

Lesson 6: Communicating Value via Integrated Marketing Programs

In this lesson you will learn about promotional efforts by which firms communicate value.

Lesson 7: Producing Value via Innovation

In this lesson you will learn about product development as the set of processes by which the firm produces value.

Lesson 8: Delivering Value via Sustainable Supply Cycle Strategies

In this lesson you will learn about diagnosing elements of sustainable supply cycle, benefits of a supply cycle, and sustainable logistics.

Lesson 9: Delivering Value in Retailing

In this lesson you will examine the delivery of value in supply chains and retailing.

Lesson 10: Proclaiming Value via Sustainable Pricing Strategies

In this lesson you will learn the declaration of value associated with sustainable pricing strategies.

All necessary materials are included.

System Requirements:

Internet Connectivity Requirements:
  • Cable and DSL internet connections are recommended.

Hardware Requirements:
  • Minimum Pentium 400 Mhz CPU or G3 Macintosh. 1 GHz or greater CPU recommended.
  • 256MB RAM minimum. 1 GB RAM recommended.
  • 800x600 video resolution minimum. 1025x768 recommended.
  • Speakers/Headphones to listen to Dialogue steaming audio sessions.
  • A microphone to speak in Dialogue streaming audio sessions.
Operating System Requirements:
  • Windows Vista, 7, 8, 8.1, 9, 10
  • Mac OSX 10 or higher.
  • OpenSUSE Linux 9.2 or higher.
Web Browser Requirements:
  • Google Chrome is recommended.
  • Firefox 13.x or greater.
  • Internet Explorer 6.x or greater.
  • Safari 3.2.2 or greater.
Software Requirements:
  • Adobe Flash Player 6 or greater.
  • Oracle Java 7 or greater.
  • Adobe Reader 7 or greater.
Web Browser Settings:
  • Accept Cookies
  • Disable Pop-up Blocker.

**Outlines are subject to change, as courses and materials are updated.**